The glory days of waking up a little early to make it to your local sneaker boutique just in time for that Saturday release are merely memories of yesterday. Release date promotion leads to resellers pitching lawn chairs, tents, paying others to stand in line and whatever you can think of to earn a solid buck flipping your highly coveted Air Jordan sneaker, amongst many other notable brands. As a result of the development of social media, frenzies are caused when breaking news surfaces such as Kanye West announcing a Yeezy Boost release date. In turn, brands have had to get pretty crafty in order to sell their product to footwear lovers and resellers in a manner that’s efficient, provides fairness and eliminates danger. But let’s keep things totally real, if you happen to know someone who can tamper a raffle or push you to the front of the line, chances are you’re ahead of the game. Not only have procedures such as raffles completely made consumers forget about the phrase “first come first serve,” new frustrating ways to purchase said sneakers have emerged such as adidas’ Confirmed App, Nike’s RSVP system and “The Draw” via SNKRS.. Not only have these implemented procedures removed the initial desire for copping your favorite pair without expecting to jump through hoops, the reselling game has made sure that these policies are here to stay, making it unfair for the sneaker fan who simply wants to build an impressive collection with genuine passion. The game hasn’t only changed for the reseller, but for the brands as well. These new and “fair” practices are the only way companies can prevent customers from suspiciously buying large amounts of pairs in one sitting as well as huge crowds that have the potential of inflicting danger upon themselves or the rest of the public. With all these new proceedings the only way sneaker resellers get their hands on sneaker is when they "backdoor," i.e. sneaker store employees rig raffles or disappear stock to help out friends or people willing to pay a premium for the shoes. Do you guys think sneaker reselling is dying out? Checkout the video below for a resellers perspective on this case.
Saturday, July 2, 2016
Is sneaker reselling dying out?
The glory days of waking up a little early to make it to your local sneaker boutique just in time for that Saturday release are merely memories of yesterday. Release date promotion leads to resellers pitching lawn chairs, tents, paying others to stand in line and whatever you can think of to earn a solid buck flipping your highly coveted Air Jordan sneaker, amongst many other notable brands. As a result of the development of social media, frenzies are caused when breaking news surfaces such as Kanye West announcing a Yeezy Boost release date. In turn, brands have had to get pretty crafty in order to sell their product to footwear lovers and resellers in a manner that’s efficient, provides fairness and eliminates danger. But let’s keep things totally real, if you happen to know someone who can tamper a raffle or push you to the front of the line, chances are you’re ahead of the game. Not only have procedures such as raffles completely made consumers forget about the phrase “first come first serve,” new frustrating ways to purchase said sneakers have emerged such as adidas’ Confirmed App, Nike’s RSVP system and “The Draw” via SNKRS.. Not only have these implemented procedures removed the initial desire for copping your favorite pair without expecting to jump through hoops, the reselling game has made sure that these policies are here to stay, making it unfair for the sneaker fan who simply wants to build an impressive collection with genuine passion. The game hasn’t only changed for the reseller, but for the brands as well. These new and “fair” practices are the only way companies can prevent customers from suspiciously buying large amounts of pairs in one sitting as well as huge crowds that have the potential of inflicting danger upon themselves or the rest of the public. With all these new proceedings the only way sneaker resellers get their hands on sneaker is when they "backdoor," i.e. sneaker store employees rig raffles or disappear stock to help out friends or people willing to pay a premium for the shoes. Do you guys think sneaker reselling is dying out? Checkout the video below for a resellers perspective on this case.
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