Tuesday, August 23, 2016

Kanye West-Designed Adidas Yeezy Basketball Sneakers to Release in 2017










Kanye West's adidas Yeezy line will soon expand beyond lifestyle models to include basketball, football, baseball, and soccer shoes. In a new piece for Slam, Nick DePaula writes that Yeezy basketball sneakers are scheduled to debut in early 2017. Adidas recently re-upped its deal with West, announcing a new long-term partnership in June, 2016. In that announcement, adidas CMO Eric Liedtke alluded to the future of Yeezy products in the performance realm. "With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity," Liedtke said in a press release. "This is what adidas has always been about, empowering creators to create the new." Adidas has recently been on a hiring spree, adding a bunch of positions to its Portland, Ore., headquarters relating to the new adidas + KANYE WEST brand. Follow us on instagram @getlacedco fro updates and news on these sneakers.

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